Start With Why : How Great Leaders Inspire Everyone to Take Action - Simon Sinek

THE LIFE-CHANGING MULTI-MILLION-COPY GLOBAL BESTSELLER - BASED ON ONE OF THE MOST WATCHED TED TALKS OF ALL TIME! DISCOVER YOUR PURPOSE WITH ONE SIMPLE QUESTION: WHY?'One of the most incredible thinkers of our time; someone who has influenced the way I think and act every day' - Steven Bartlett, investor, BBC Dragon and host of The Diary of a CEO podcast*****Why are some people more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?Because it doesn't matter what you do, it matters WHY you do it. Those who have had the greatest influence in the world all think, act, and communicate in the same way - and it's the opposite to most. Drawing on the stories of leaders such as Steve Jobs, Ernest Shackleton and the Wright brothers, who each discovered their why to maximum effect, Simon Sinek uncovers the fundamental secret of their success.