Built To Last : Successful Habits of Visionary Companies - Jim Collins

A groundbreaking study of what makes great companies endure, Built to Last reveals the key principles behind the world's most successful businesses. Jim Collins and Jerry Porras analyze visionary companies like Disney, 3M, and Johnson & Johnson, uncovering the habits, cultures, and strategies that set them apart. This book is a must-read for entrepreneurs and leaders who want to build a company that stands the test of time.